Jay-Z Partners with National Football League to Oversee Entertainment, Social Justice Activism

Jay-Z Partners with National Football League to Oversee Entertainment, Social Justice Activism

The move marks a turn for Jay, who criticized the the past and admitted in his song with Beyonce "Apesh-" that he had turned down offers to perform during the Super Bowl, telling the league during the song, "You need me, I don't need you/ Every night we in the end zone, tell the NFL we in stadiums too". It is hoping Jay-Z can help solve that problem.

The partnership is with Hov's Roc Nation which the rap mogul will be the league's "live music entertainment strategist". including working together on the league's Inspire Change activism campaign, according to The New York Times.

After refusing to perform during halftime of Super Bowl LII, JAY-Z and his Roc Nation imprint are collaborating with the NFL.

While the entertainment portion of the deal is important - Roc Nation's stable includes Rihanna, Mariah Carey, Shakira and, of course, Jay-Z - much emphasis from both the league and the representation group is being placed on the social relations aspect of the agreement.

"We don't want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better", said NFL Commissioner Roger Goodell.

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Police, wearing riot gear and brandishing truncheons later arrived at the airport, where they clashed with protesters. Earlier, speaking to reporters in New Jersey, Trump said he hoped no one would be killed in the city's protests.

That year, Kaepernick filed a grievance against the league, accusing team owners of colluding to keep him from being signed.

Jay-Z has been a vocal supporter of Kaepernick, who has not been able to land an National Football League job since becoming a free agent in early 2017. Jay-Z told the Times, "The NFL has a great big platform, and it has to be all-inclusive".

The NFL and Roc Nation will officially announce their partnership this Wednesday, 8/14. "Roc Nation has shown that entertainment and enacting change are not mutually exclusive ideas - instead, we unify them".

Roc Nation will advise on the selection of artists for events such as the Super Bowl.

"I think we have autonomy", said Jay-Z, whose real name is Shawn Carter.