Amazon Music Unlimited gaining subscribers faster than Spotify and Apple

Amazon Music Unlimited gaining subscribers faster than Spotify and Apple

"People don't pay as much attention to it [as to Apple and Spotify], but it's been hugely effective". Amazon Music Unlimited is also less expensive than its rivals-$10 vs. $15 per month-and that price falls even further, to $8, for those with an Amazon Prime membership. Amazon's current subscriber count to its music services sits at about 32 million.

Spotify continues to dominate the global music streaming industry, but Amazon is gaining momentum, adding subscribers to its own music streaming service at a faster rate than its rivals, which also include Apple and Google.

"Amazon is the dark horse [in music]", Midia Research analyst Mark Mulligan told the Financial Times.

The three biggest streaming services in the world. That said, Amazon, of all companies, wants to increasingly be seen as a streaming music player and now has some fresh ammunition to tout in that regard. For example, if you ask Alexa to play David Bowie's "Heroes" on a Sonos One speaker, Amazon's streaming music service will be used. Midia data shows that 14% of Amazon Music users are older than 55. You have to say "Play David Bowie's "Heroes" on Spotify" to get a different result.

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Amazon is famously cagey when it comes to releasing meaningful numbers for its music services, but a well-briefed report by the Financial Times this morning offers some new numbers.

As it turns out, with the way this works, Amazon isn't targeting the users that actually use Apple Music or Spotify, it is instead targeting older users.

"We're not battling for the same customers as everyone else", Amazon's Steve Boom confirmed.