Medicine

Burger King has launched a vegan Whopper

Burger King has launched a vegan Whopper

Burger King is offering a brand-new twist to its signature Whopper that uses an all-vegetarian patty but still tastes like meat. The plant-based burger is available at 59 locations in the St. Louis area and if the USA trial goes well, it will become available at all of its 7,200 locations.

Impossible Foods, a California-based company first developed the meatless burger by using a genetically-modified yeast to produce heme, a protein that makes its plant-based burgers taste and "bleed" like meat.

Burger King is helping to bring meatless meat into the mainstream.

The "Impossible Whopper" patty contains 0mg of cholesterol, 12g of fat, 17 grams of protein and 0% beef, Burger King says in the commercial. (And no, before you ask, this isn't an April Fools joke.) There's all the fixings you love on a Whopper: tomatoes, lettuce, mayo, pickles, and sliced white onions, sans meat. "According to one early review by Thrillist, the Impossible Whopper is ".very one-note in its flavor and texture, lacking the depth I've seen before in those other burgers. And although heme has been consumed every day for hundreds of thousands of years, Impossible Foods discovered that it's what makes meat taste like meat.

It's also a way to encourage vegan and vegetarian eaters to check out Burger King.

Stamkos leads Lightning to win over Maple Leafs 3-1
The Leafs are scheduled to practise on Friday before heading to Montreal to face the Canadiens in the regular-season finale. The Maple Leafs had the first power play of the game when Braydon Coburn called for hooking at 5:17 of the second period.

"There's a lot of interest in plant-based burgers", he noted. The Swiss food giant goes so far as to say their veggie burger "hardly differs from a traditional burger". The Impossible Burger is created to "bleed" like a conventional burger, thanks to genetic modification of a particular yeast that produces heme, the protein that closely mimics the flavor of meat.

"Burger King represents a different scale", he said. It's also gluten-free, replacing wheat with soy protein.

Nestlé also plans to launch its Incredible Burger in eight European countries later this month, and plans an entry into the USA market in the autumn with its Awesome burger.

Many consumers recognise that reducing meat consumption has health and environmental benefits, but they want the same level of quality as traditional meat products.


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