Culture&Arts

YouTube music, YouTube Premium debut in India

YouTube music, YouTube Premium debut in India

On Tuesday, YouTube launched a new music streaming YouTube Music app in India.

The YouTube Music Premium will also be available to Google Play Music subscribers as part of their subscription each month. YouTube Premium offers an ad-free experience and brings background and offline play feature across all of YouTube.

YouTube Music Premium offers a three-month free trial, after which your subscription fee will kick in. Additionally, YouTube is also offering a special introductory offer of 3 months of free YouTube Music Premium, so go ahead and try the service for yourself. "The days of jumping back and forth between multiple music apps and YouTube are over".

YouTube Music will likely benefit from the close integration to the flagship YouTube app, that gives consumers access not only to official music videos, and master sound recordings but also related content like viral cover videos, viral dance covers, remixes and live recordings at a single place.

March just keeps getting better for music lovers across the country when it comes to streaming services.

YouTube music platform will now be available in India to cash in on the rising data consumption and demand for Indian melodies across the globe, a director of Google's popular video service said Tuesday.

YouTube music, YouTube Premium debut in India

"India is where the multi-lingual music scene thrives" said Lyor Cohen, Global Head of Music at YouTube, in a statement. This has been consistent since last few number of months, what we are seeing is Indian music dominating globally. YouTube Premium was formerly known as YouTube Red and has not previously been available in South Africa. The YouTube Music app is available for both Android and iOS platforms and can be download from the app stores of the respective platforms.

YouTube Music is as the name suggests, built on top of YouTube.

In addition to allowing for offline or background listening (in other words, while using other apps or services), Premium includes a feature called Offline Mixtape that automatically downloads songs you've played frequently so you'll always have something to listen to even when you're not online. It will offer recommendations for you and there are are thousands of playlists that you can listen to based on your mood, activity or a genre.

An AI search feature will let you search for songs using descriptions and lyrics, which should make for a very interesting experience. That'll see it compete with the likes of global heavyweights Spotify (which went live there last month) and Apple Music, as well as local incumbents like JioSaavn, Gaana, and Wynk.

Interestingly, Amazon Music's subscription is also bundled with Amazon Prime's at Rs 129 a month or Rs 999 a year, whereas Spotify has recently launched its service in India for Rs 119 a month.

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