Economy

Ikea says sorry for leaving NZ off map

Ikea says sorry for leaving NZ off map

A photo of the map being sold in an Ikea store in Washington DC was posted to Reddit on Thursday.

The furniture store has admitted responsibility.

An IKEA spokesperson said: 'IKEA is responsible for securing correct and compliant motifs on all our products.

"We will take the necessary actions and the product is now being phased out from our stores".

Kiwis have long complained about their country being excluded from world maps.

The timing couldn't be more awkward for the flat-pack furniture giant: the epic gaffe comes just weeks after Ikea announced its plans to expand into New Zealand at the end of 2018, and the "phase out" process has yet to reach its website, which still offers the incorrect map.

Ikea has said it will pull the BJÖRKSTA world map, after users noticed New Zealand was missing from it. Image: Ikea.

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Ikea is yet to respond over the map.

"I have no doubt that a trained cartographer had no involvement in the creation of these products for Ikea", Lovell Johns Ltd's Liz Murray wrote.

Last year, a member of Reddit pointed out an Ikea store which had a map on their wall missing the country out. It will also launch an online shop and has plans for another store outside New Zealand's biggest city.

"New Zealand is being left off world maps, around the world".

Last year, NZ Prime Minister Jacinda Ardern and actor/comedian Rhys Darby made a parody video called '#GetNZOnTheMap', pointing out the "conspiracy" of the island nation constantly being left off world maps.

Another wrote: "Hopefully Ikea won't be using their own map to find us when they open their first store in New Zealand".

There is an entire Reddit thread dedicated to sharing photos of maps without New Zealand. "This is a major conspiracy", he tells Ardern in the video. So far, Ikea Australia has referred New Zealand media outlets to Swedish headquarters for comment.


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