Huawei Blamed As Things Go From Bad To Worse For Apple

Huawei Blamed As Things Go From Bad To Worse For Apple

The California-based firm commanded just a 9.1 percent of the Chinese smartphone sector a year ago, placing it fifth among all makers, Beijing News reported today, citing a publication from market researcher IDC. Revenue from the iPhone slid 15 percent in the October to December period.

When things started to go pear shaped for Apple the big US Company chose to no longer breaks out detailed numbers on iPhone shipments in its quarterly results, meaning that the latest IDC data is the clearest indicator of shifts in sales for Apple where the iPhone represents 62% of all revenue. Although it did not specifically name any markets, analysts have widely anticipated an official price cut for the iPhones in China as authorised third-party vendors like are already selling the new iPhones at up to 20 per cent price reduction.

The figures in the report showed a 19.9 per cent fall in Apple's smartphone shipments in the final quarter of 2018, while Huawei's grew 23.3 per cent.

Apple said its services division, which includes iCloud, the App Store and Apple Pay, saw revenue advance to $10.9 billion, up 19 percent over the prior year. "Apple didn't seem to change its Chinese marketing plans".

However, with the country announcing its slowest economic growth since 2009, Apple said its sales fell 27 percent in the holiday quarter.

OnePlus 5G smartphone prototype will be shown at MWC 2019
It is fully possible the company may showcase a 5G variant of the OnePlus 6T like how other manufacturers are doing now . A few days ago, OnePlus sent out media invites for its event during Mobile World Congress 2019 in Barcelona, Spain.

Huawei had briefly trumped Apple to get to the No. 2 spot in the world. That's despite grappling with an unusually turbulent few months during which its finance chief was arrested on allegations of bank fraud, and the US marshalled its allies to try and block the company from selling next-generation networking equipment.

Oppo and Vivo are also ahead of Apple thanks to minor increases, while Xiaomi saw shipments fall by 35 per cent. Xiaomi, which is expanding into Europe, now has 10 per cent of the market.

Lei Jun, Xiaomi's billionaire co-founder, is among those who expect the advent of 5G to energise demand.

China's smartphone market does not look bright this year, said Wang Xi, a China analyst at IDC.

IDC said: "5G phones will still comprise only a very small portion of the overall market".