Netflix account sharing could be coming to an end

Netflix account sharing could be coming to an end

A new technology has been released today that may turn into a wake up call for many of us who use services like Netflix. You subscribe to Netflix and share your password with family and friends so they can enjoy the media streaming service free of charge.

But new software unveiled at the CES tech show in Las Vegas could crack down on such account sharing. It could be family, friends, your significant other or just about anyone in between.

The technology can also be used to detect and shut down large-scale, for-profit credentials sharing accounts run by fraudsters, according to Synamedia.

According to one survey, almost 26 percent of millennials use a password from someone else's account to binge-watch shows on an online streaming service.

Once Synamedia finishes its analysis, the fate of the user in question is in the service provider's hands.

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It was revealed by Synamedia at the event that nearly 26 percent of millennials share their Netflix account with others. Netflix allows its members to set up to five profiles on each account and limits usage of devices that can access Netflix at the same time by plans. The doesn't appear that the algorithm itself would have the power to lock people out of accounts, but it would provide a score to the provider that reflects the probability that a password has been shared.

"Casual credentials sharing is becoming too expensive to ignore", Synamedia's Jean Marc Racine said in a statement last month.

Synamedia Credentials Sharing Insight is available as a cloud or on-premise offering. This includes warning the primary user about the unauthorized usage of their account and giving them an option to switch to a premium account.

Normal streaming provider accounts when shared, bring down the individual subscriber fees and hence users have to pay substantially less to watch say a Netflix original.

Trials of the machine learning system have already begun, Synamedia revealed.