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'Bullying is unacceptable' - OH dad's punishment for misbehaving daughter goes viral

'Bullying is unacceptable' - OH dad's punishment for misbehaving daughter goes viral

Matt Cox posted to a now-viral video of his daughter walking down the road in 36 degree weather as he follows behind in his auto.

Matt Cox from OH wrote on Facebook his daughter Kirsten, 10, had been kicked off the school bus twice for bullying another child. In the video, Cox asked children who watched it to remember that "bullying is unacceptable everywhere and will not be tolerated".

"I just hope that through the video being shared kids can take a look and read some of the comments and tutorials on the post and see just how much words can hurt and cut deep and can have lasting effects on those involved sometimes in the most very bad cases life-ending effects", Cox said. "I'm not going to be another parent that's just going to brush things under the rug and say, 'Kids will be kids'".

"I am doing what I feel is right to teach my daughter a lesson and to stop her from bullying".

However, the experience seems to have been successful.

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Cox adds that he hates bullying, so he used the long walk to school to let his daughter know how wrong it was that she'd practiced it. "Great lesson, what's next beating your kids so they don't hit [others?]" Sending her alone on a five-mile walk would have been reckless, but as you can see below that's not what happened.

It remains unclear, for example, if she was suspended from riding the school bus because she bullied another student on the bus, or if she was given an in-school suspension for another reason. Cox refers to her as a "lovely lady" who was kicked off the school bus for bullying another student - again.

Cox knows that his method won't sit well with other parents, but he's ok with that, since he believes that's the best way he can teach his "beautiful daughter" accountability. Millions of views and thousands of comments later, it became clear that many others felt it was right, too.

"I just hope that through the video being shared kids can take a look and read some of the comments and tutorials on the post and see just how much words can hurt and cut deep and can have lasting effects on those involved sometimes in the most bad cases life-ending effects", Cox told Fox4. "Though she probably deserved to be punished, internet videos are forever".

After the video went viral, he posted an update saying, "lesson learned! We as parents need to stop the bullying on the home front because bullying only breeds bullying", Cox said.