Sci-tech

Apple's cheaper iPhone XR rocks bright colours

Apple's cheaper iPhone XR rocks bright colours

Here's the thing: Were it not for the iPhone X a year ago, people would probably be talking about how the iPhone XR is the most expensive "regular" iPhone ever. $999 is what the iPhone X cost last year and no one really expected it to be any different this year.

Apple quietly killed off half a dozen of its older devices, including some beloved iPhone models and the fanciest Apple Watch - it even eliminated the iPhone X, which first hit store shelves less than a year ago.

Connections-wise Gareth confirms there is no headphone port, but that a pair of Lightning connector earbuds come packed in the box. The overall design is much the same. Dubbed the iPhone XR, the new model sits in between the iPhone 8 and iPhone 8 Plus in size, and features a 6.1-inch advanced LCD screen that the company is calling its "Liquid Retina" display. Beavis believes this is where most of the cost saving has been generated for the model. Up until Wednesday, Apple still sold the Series 1, positioning it as a cheaper alternative to the Apple Watch Series 3, which was announced in 2017.

Gareth does note though that the camera system also supports Smart HDR, which allows the iPhone XR to "really capture the high-end elements of a photo, fusing the light and dark elements well", and that the pictures he took were clear, sharp and colourful. If you want a 2018 iPhone (and not the iPhone 8, 8 Plus or iPhone 7), you can keep a little more money in the bank.

US, Canada to resume Nafta talks
USA president Donald Trump threatened Friday to impose a 20 per cent tariff on cars if a NAFTA agreement can't be reached with Canada.

Both of these factors might explain Apple's thinking.

Gareth does warn though that "we've been burned by iPhones not lasting as well as we'd like in the past", and reiterates that proper testing will be needed to evaluate how good the iPhone XR's battery is. "I think, by far, the best-selling iPhone product over the next year is going to be the iPhone XR".

Throughout 2018, the company is running a $29 battery replacement program, but this ends December 31. iPhone X users stand to save the most, since their replacement cost will jump from $29 to $69 next year.

By pricing the XR at $749, Apple will ring up a lower average selling price than Goldman has predicted, Hall said.


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