Sci-tech

Huawei overtakes Apple to become the second largest smartphone vendor

Huawei overtakes Apple to become the second largest smartphone vendor

Apple comes in at the third position, but its share is significantly low, at only 14 per cent of the premium smartphone market in India, perhaps due to pricing that most people find outrageous.

"Consumers remain willing to pay more for premium offerings in numerous markets and they now expect their device to outlast and outperform previous generations of that device which cost considerably less a few years ago", Anthony Scarsella from IDC. Despite the iPhone X receiving a lukewarm response, the company saw a 1 percent increase in its iPhone shipments during Q2, 2018.

Huawei overtook Apple to become the world's second-largest smartphone seller behind Samsung in the second quarter, the first time in seven years that any contender has managed to split the top two.

Global smartphone shipments declined by 2% annually in Q2 2018, as users in markets such as China, the U.S. and western Europe are upgrading to newer phones less frequently. Q2 2018 was the third consecutive quarter of year-over-year declines, IDC said.

Samsung settled for the second spot with 34% market share, a drop of 25% when compared to past year.

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It's worth bearing in mind that Huawei also owns the Honor brand of mid-range devices, which has contributed to the company's growth in many markets across the globe. The growth is primarily in the sub-INR 40,000 (~$583) category where OnePlus and other smaller brands have positioned their products.

In the full-year report for 2017 almost half of Huawei's business came from carriers, with its consumer business occupying almost 40 per cent of revenues.

The top three brands Samsung, OnePlus and Apple contributed to 88 per cent of the overall premium market as compared to 95 per cent a quarter ago.

OnePlus also reigned supreme when it came to the top-selling premium smartphones in the country. It shipped nearly 13 million more handsets than Apple, which slipped to third place on the list. The Samsung Galaxy S9+ is a distant second, followed closely by the OnePlus 5T. Starting August 1, 2018, on the purchase of the OnePlus 6, customers will be eligible for Rs 1,500 cashback on ICICI Bank credit card EMI transactions across all online and offline channels. Samsung has been facing severe competition from Chinese manufacturers, especially Huawei and Xiaomi.


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