Sci-tech

IHOb is dead and we're back to IHOP again

IHOb is dead and we're back to IHOP again

Reverting to the original name is aimed to draw diners back to its core breakfast business - in particular, a 60-cent pancakes promotion on July 17 celebrating IHOP's 60th birthday.

The tweet from "IHOP" also poked fun of itself for changing to "IHOB", saying "That's right, IHOP!"

That will come to no surprise to some Internet sleuths, who combed through federal records, finding no proof of the restaurant officially changing its name. Now, the restaurant chain is taking a step back and returning to its pancake roots.

We've been fooled! IHOP announced on its Facebook page Monday that it "faked" the IHOb name change to promote its new burgers.

Now we know it was just a marketing scheme to get the word out about its new burger line.

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The name change lit up social media.

IHOP has since shut down its IHOb Twitter account, writing in the description: 'Hey ya pancakes.

Pancakes and burgers coexist in harmony.

IHOP managed to whip up speculation for days on social media when it first hinted that it was going to change the last letter of its name. "Consequently, we needed to make a bold signal to disrupt people's thinking about IHOP and make it IHOb".