Culture&Arts

Instagram Reaches 1 Billion Users, Launches IGTV Standalone App

Instagram Reaches 1 Billion Users, Launches IGTV Standalone App

Instagram recently surpassed 1 billion monthly active users, Systrom told reporters, staff and video creators gathered at a warehouse used to announce the video expansion. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. IGTV is also a separate standalone mobile application on iOS and Android, where videos will start playing automatically when the app opens.

We heard earlier this month that Instagram was planning support for long-form videos of up to an hour, and a new report suggests that the feature will launch today, with a few more details emerging ... From there you can swipe up to discover more in one of the four categories offered: For You, Following, Popular, and Continue Watching.

"Five years after the launch of video on Instagram, we are excited to introduce IGTV which brings audiences closer to the creators they love". My favorite part is you have a scrub bar on videos now, meaning you don't just have to start every video at the beginning and wait for it to loop if you miss the part you wanted to see - which is how Instagram videos currently work.

"We launched IGTV (a button inside the Instagram home screen, as well as a standalone app) at an event featuring numerous Instagram creators who'll make it great", the company wrote in a blog post late on Wednesday. Previously, Instagram limited users to 60-second videos.

Hornets trade Dwight Howard to Nets for Timofey Mozgov
Instead, during that flight, Howard was given a bunch of candy, and talked into committing to Orlando for the long term. One of those Nets picks is the 45th overall selection in Thursday's NBA Draft, while the other is said to be in 2021.

"I think in all of our research, what we figured out very quickly is that when people browse through Feed, they don't want to stop and watch a 10-minute video, and to do that slows down Feed and makes it feel clunky", Systrom said in a press conference after the debut. Video has been key for social media platforms to get users to spend more time engaged with their apps. YouTube has launched YouTube Premium, a paid streaming-subscription service, and YouTube TV, a skinny bundle of live-streaming broadcast and cable channels. Instagram is creator-focused, he said but will have to figure out how to monetize it in a way that is beneficial to hosts and influencers.

With IGTV, Instagram "begins a new chapter of video", perhaps one that Snapchat actually started quite some time ago.

The photo-sharing social network said that it doesn't plan on producing its own content but instead will rely on its "creators" - plus celebrities like Selena Gomez, Kim Kardashian West and Kevin Hart - to make the app a draw. The company also announced that it has amassed 1 billion users.

A whole platform built around vertical video and access to the most annoying of Instagram's Stars?


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