Economy

Apple's Tim Cook urges Duke graduates to think hard about data privacy

Apple's Tim Cook urges Duke graduates to think hard about data privacy

Apple's CEO Tim Cook was responsible today to address his alma mater's graduates of this year in Duke University, where he encouraged students to make courageous choices so they can overcome challenges and this way beak with conventional wisdom.

Apple's top executive also used the speech as an opportunity to, once again, subtly diss all the tech companies that don't respect users' privacy (ahem, Facebook).

"Fearless like the women who say "Me Too" and 'Time's Up, '" Cook said.

Previously, Cook has spoken more directly on Facebook's Cambridge Analytica scandal.

He says that Apple doesn't believe that making the most out of technology means trading your right to privacy. "So we choose a different path, collecting as little of your data as possible, being thoughtful and respectful when it's our care because we know it belongs to you".

Cook also called for increased regulation of social media and questioned whether Facebook should monetize user data on its free platforms by selling targeted ads. "And not at all aligned with the truth", Zuckerberg told Vox.

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"This was clearly Cook trying to paint Apple in a positive light to a younger demographic and use the Facebook Cambridge situation to highlight Apple's strict data privacy standard", Daniel Ives, head of technology research at GBH Insights, tells Barron's. We fail to guarantee the every student the right to a good education. From the radical visionary that was Steve Jobs to its use of 100% renewable energy, Cook explains how Apple has rejected what is often considered common practices and the path of least resistance.

"Be the last people to accept things as they are, and the first people to stand up, and change them for the better", Cook said.

The firm announced in February it was planning to move iCloud accounts registered in China to state-run servers.

"I think it's important that we don't all get Stockholm Syndrome and let the companies that work hard to charge you more convince you that they actually care more about you", Zuckerberg said in April.

In 2014, meanwhile, hackers were able to access private photographs belonging to celebrities before posting them online.

"Fearless like the students of Parkland, Fla., who refuse to be silent about the epidemic of gun violence and have rallied millions to their cause", Cook said.