Economy

Disney Creates Direct-to-Consumer Unit to Oversee Streaming

Disney Creates Direct-to-Consumer Unit to Oversee Streaming

Preparing for its upcoming push toward online and streaming services, the Burbank-based Walt Disney Co. announced a corporate restructuring Wednesday that includes the creation of a "direct-to-consumer" division.

Chief Strategy Officer Kevin Mayer will be chairman of that segment and report to CEO Bob Iger.

"Kevin is a proven leader who has played a critical role in bringing together the collection of creative and technological assets that will allow Disney to offer unparalleled entertainment experiences in a direct-to-consumer future", Disney Chairman/CEO Robert Iger said. "By uniting Disney's consumer products business and Disney Parks' robust retail and e-commerce operations, the company will be able to share resources and best practices to provide consumers with incomparable branded products and retail experiences", Disney stated.

Study Finds Extreme Winter Weather Is Strongly Related to Arctic Warmth
Extreme snow storms have been on the increase in north-eastern United States , particularly since 1990, new research shows. Experts from the USA researched the issue of climate change in the Arctic and estimated its impact on the United States.

The company has now created a direct-to-consumer and global segment, and merged consumer products with its parks segment. Rounding out Disney's streaming portfolio will be Hulu, an established service that focuses on older viewers with programming that includes ABC shows.

"I want to thank Bob for giving me the opportunity to lead the talented teams who, through the power of new technology and innovation, are creating the future of entertainment viewing", Mayer said in a statement.

The new direct-to-consumer and worldwide segment will serve as a global, multiplatform media, technology and distribution network for Disney's studio entertainment and media networks content.


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