Culture&Arts

Another company stakes its claim over Kanye West's Yeezy clothing brand name

Another company stakes its claim over Kanye West's Yeezy clothing brand name

It's now unclear how this affects his YEEZY Season clothing line, or if Kanye has taken further action. Heard of them? Us neither, but it seems they beat West's company to the filing for ownership of the name "Yeezy" for non-footwear related items.

New reports have claimed that Kanye West is potentially facing a legal battle over one of the trademarked names of his fashion brand, Yeezy.

Kanye West might have to strap on his fightin' shoes. because a company has come out of nowhere to compete for the right to use his Yeezy nickname.

The Chinese company, Fujian Baby Network Technology Co., grabbed the opportunity and immediately filed the trademark paperwork for "Yeezy Boost" for its own clothing products.

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West's team was then shut down by the trademark office when it attempted to trademark the name for clothing again, according to TMZ. While it is true that West's August 2017 application for a "Yeezy" trademark specifically on clothing has been halted, it hasn't been denied altogether.

The bulk of West's other clothing is not associated with Adidas. Michael Jordan and his Jordan Brand have been locked in legal warfare with Chinese knockoff company Qiaodan since 2012 over what one would assume is a very blatant infringement case.

West's clothing and footwear items remain highly coveted, with many items - particularly his shoes - selling out shortly after they become available.


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