Economy

Patanjali to partner e-tailers to boost sales

Patanjali to partner e-tailers to boost sales

All that is set to change with Patanjali Ayurved's new focus on online sales. It has made a decision to push its online sales this year. There are reports that the company is going to partner with eight top e-commerce players.

The Haridwar-based company is expected to enter into agreements this month with major online retailers such as Amazon, Flipkart, Paytm Mall, 1MG, Big Basket, Grofers, Shopclues and Snapdeal, a step through which its range of products will be available on various online platforms.

Patanjali's massive growth story caused several FMCG companies to stand up and take notice. The company is also organizing an event on January 16, which will be attended by representatives of these e-tailers and Ramdev and its part-owner Acharya Balkrishna. The main aim of the function is to announce this partnership.

Note that, Patanjali already sells its products online through a self-owned portal. Now, we would have an organised and systematic agreement with the players to place our all product online, so that it could reach to customers to the end point. But while a 2017 Nirmal Bang report reveals that the brand already reaches almost 53% households in personal care and 26% in food products-up almost 100% from a year ago-online shoppers have often been left disappointed with various products being "out of stock". Moreover, the range of products available online would also increase. "They are coming and make announcement together that they would be working with brand Patanjali", PTI quotes Tijarawala as saying. The retailers and aggregators would share the dais.

Breathtaking video shows group of alligators surviving frozen NC river
Video posted to YouTube shows alligators surviving frigid North Carolina waters by keeping their nostrils above the water. Experts say that alligators nearly instinctively know when the pond is about to freeze over.

The pacts were signed last night with Patanjali Ayurved Limited, Manorama Industries Private Ltd and Aakriti Snacks Private Limited during a meeting held here at the official residence of Chief Minister Raman Singh, an official said today.

Recently, Patanjali had forayed into kids and adult diapers and affordable sanitary napkins segments.

The last time, Patanjali Ayurved made a decision to tweak its sales strategy was in summer 2017, when it departed from the branded franchise it had relied on since inception to make its fledgling presence felt in the market and adopted the channel distribution route usually preferred by FMCG companies. In December 2017, Patanjali also announced its entry into solar power equipment manufacturing, with plans to invest around Rs100 crore in the sector. It has crossed 10,500 crore turnover this year.


  • CDC Warns Romaine Lettuce May Be Linked To E. Coli Outbreak

    CDC Warns Romaine Lettuce May Be Linked To E. Coli Outbreak

    On Dec. 24, Sobeys Inc. said it is pulling more than 300 romaine lettuce products from its shelves at stores across the country. A deadly strain of E. coli bacteria has sickened 17 people in the United States and 41 in Canada.
    Ricky Ponting Earns Coaching Gig With Australian T20 Team

    Ricky Ponting Earns Coaching Gig With Australian T20 Team

    While the appointment is temporary, Ponting, 43, said he was open to taking up the role full time. Last week, he was named head coach of IPL franchise Delhi Daredevils.
    Joanna Lumley Replaces Stephen Fry as Host — BAFTA Awards

    Joanna Lumley Replaces Stephen Fry as Host — BAFTA Awards

    The 60-year-old broadcaster's replacement will be revealed when this year's nominees are announced in London next Tuesday, January 9.
  • Jefferies Group Increases AbbVie (ABBV) Price Target to $120.00

    After $1.41 actual EPS reported by AbbVie Inc. for the previous quarter, Wall Street now forecasts 1.42% EPS growth. Legacy Private Tru accumulated 0.37% or 33,902 shares. 81,459 are owned by Oregon Public Employees Retirement Fund.
    Antonio Conte brands Mourinho 'a little man'

    Antonio Conte brands Mourinho 'a little man'

    For sure there is a good opportunity when we play Manchester United to clarify in a room, me and him in a room". I repeat, when you insult or offend another person you are a little man and I think he is a little man.
    Arrest made over alleged drug trafficking

    Arrest made over alleged drug trafficking

    Police raided Thompson's house last Friday but did not reveal why, however the former coach denied the raid occured. According to 7 News, the three-time premiership player was arrested on Tuesday afternoon and taken for questioning.
  • Apple says all Macs, iPhones, iPads exposed to chip flaw

    Apple says all Macs, iPhones, iPads exposed to chip flaw

    Apple remained silent for more than a day about the fate of the hundreds of millions of users of its iPhones and iPads. Mozilla says it's also implementing a short-term mitigation that disables some capabilities of its Firefox browser.
    Facebook reaches music licensing deal with Sony

    Facebook reaches music licensing deal with Sony

    Facebook has struck a licensing deal with the music publishing company Sony/ATV to pay songwriters when their music is used in videos on the platform.

    EPS for United Parcel Service, Inc

    United Parcel Service had a return on equity of 551.29% and a net margin of 5.58%. (NYSE:UPS) to report earnings on January, 30. After $-0.37 actual EPS reported by ImmunoGen, Inc. for the previous quarter, Wall Street now forecasts -81.08% EPS growth.
  • Skeletal remains found inside barrel in Kochi

    Skeletal remains found inside barrel in Kochi

    This week, when locals nearby, finding the barrel suspicious, broke the concrete inside, they found remains of a skeleton. Since it was found floating in the water more than a year ago, the body might be older than a year,"said the CI".
    Based Nigerian couple to pay N44m for enslaving nanny

    Based Nigerian couple to pay N44m for enslaving nanny

    The judge ordered the couple to pay a fine of $5,000 in accordance with the Justice for Victims of Trafficking Act of 2015. The nanny reached out for help and was rescued following a tip to the National Human Trafficking Resource Centre.
    Google outline the upcoming changes Oreo will bring to Android TV

    Google outline the upcoming changes Oreo will bring to Android TV

    You can control the TV with commands such as "rewind five minutes" or "play the next episode" or search for content across apps. And finally, the new Android TV design features animated previews of programs as they are highlighted when you browse.