Economy

Apple apologizes for slowing down old iPhones, cuts price of replacement batteries

Apple apologizes for slowing down old iPhones, cuts price of replacement batteries

The argument of the people criticizing Apple largely have rested on two claims: one, that Apple hurt the performance of the phones in secret and two, that doing so made it more likely that someone would buy a new iPhone rather than fix their old one.

In a lengthy message posted on its site Thursday, the company gave an in-depth explanation for the controversial update. Apple will also be working towards improving the user experience and avoid unexpected shutdowns as batteries age.

Previously, customers speculated that Apple did this to encourage device upgrades. Which is likely what has forced Apple into having to take measures to placate its demanding customer base. "There's been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we're making".

In mainland China, the company's third-largest market by sales, users can make the switch for just 218 yuan (US$33.4) instead of the usual 608 yuan.

A year ago, some iPhone users reported their devices were shutting down unexpectedly even when they showed some battery power left.

Army Rescues 700 Farmers, Fishermen From Boko Haram Captivity
Reinforcements from inside Maiduguri rushed to the scene, driving off the would-be terrorists. In his New Year address, Nigerian President Muhammadu Buhari said the group had been "beaten".

Ben Bajarin, an analyst with Creative Strategies, said Apple found itself in a tough spot by having to explain what it did to cope with the reality that all lithium ion batteries degrade over time.

The software applied to the iPhone 6 and 6 Plus, 6S and 6S Plus and SE. "We've now extended that feature to iPhone 7 with iOS 11.2, and plan to add support for other products in the future". The iOS updates significantly slowed down their iPhones and interfered with the normal usage of their devices, leaving Plaintiffs with a hard choice: to continue using a slow and at time inoperable device that disrupts everyday life, or spend hundreds of dollars to purchase a new phone.

Apple implemented the performance management system in iOS 10.2.1 for devices older than the iPhone 7.

Apple has apologised to users following its admission that it slows down some older iPhone handsets to protect the ageing battery.

For starters, they're lowering the price of battery replacements to $29, down from the regular $79 fee. But because of the iPhone's design, the process is not as simple as popping in a fresh battery. The revelations spurred widespread outrage from customers, who felt Apple was withholding information about the batteries in an effort to force them to purchase new, expensive iPhones, as well as several lawsuits, including one filed in Chicago federal court on behalf of five iPhone owners from Illinois, Ohio, Indiana and North Carolina.


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