Amazon Alexa coming to Toyota cars in 2018

Amazon Alexa coming to Toyota cars in 2018

The announcement, made at this year's Consumer Electronics Show, marks a significant step forward for the Japanese automaker.

Both Lexus and Toyota vehicles will benefit from the voice assistant; in particular those with the Entune 3.0 App Suite, including the 2018 Toyota Camry and Sienna, and the vast majority of current model year Lexus vehicles with the Enform App Suite 2.0.

Amazon's voice-activated home assistant Amazon Alexa is making its way to a number of laptop and desktop models, challenging Microsoft's own PC assistant Cortana on her own operating system. These manufacturers have debuted brand new PC models that are created to work with Alexa at this week's International Consumer Electronics Show in Las Vegas.

"It's still really day one for us in terms of what we can do with Alexa in the vehicle", said John Scumniotales, head of products for Alexa's automotive efforts, onstage at an event at CES. So apart from asking it some of the usual things, such as playing music or giving a weather report, passengers can also use the service to interact with smart-home devices to turn lights on in their homes or open their garage doors.

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"Voice services are rapidly becoming more popular and through our integration with Amazon Alexa, Toyota and Lexus customers will soon be able to easily speak to Alexa in their cars while on the go", said Toyota Connected CEO Zack Hicks.

Last November, the tech giant also announced a suite of Alexa-enabled office tools.

Toyota, a company that habitually spars with Volkswagen for the title of world's largest automaker, is among the few that stubbornly refuse to offer Apple CarPlay or Android Auto in any of its products. And so here we are, with more news of Amazon and partners integrating Alexa into every product that might come to mind - glasses, cars, mirrors, microwave ovens, mobile accessories, computers and many others.

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