World Media

Now You Can Buy Makeup Through Spotify

Now You Can Buy Makeup Through Spotify

Beauty brand Pat McGrath Labs has teamed with 300 Entertainment, Spotify and its merchandise partner Merchbar for an industry-first e-commerce venture that allows fans to buy makeup through the platform.

Pat McGrath (AKA, the world's most famous makeup artist) usually previews her products backstage at Fashion Week - followed by the coolest close-up teasers on Instagram.

The makeup artist continued, "That's why this relationship with Spotify is absolutely major, because it merges beauty and music in a whole new way, that's never been done before".

Although you can already score some incredible products on Merchbar's site (except for one eyeshadow palette), each of the stunning Pat McGrath LiquiLUST shades will be available on Spotify this Friday, November 17th. I'm thrilled to see it finally come to life'.

"It's such an honor to be launching my new single "Obsessed" along with Pat McGrath Labs", said Lindemann. 'Pat is not only a fashion icon, she's an fantastic person and a great friend'.

Lebanese cardinal arrives in Saudi Arabia to meet PM Saad Hariri
The US, France and Britain have all expressed strong support for Lebanon's stability and sovereignty. "I am free here". It has accused Lebanon of declaring war on it because of Hezbollah, and has advised Saudi citizens to leave Lebanon.

This morning McGrath's eponymous beauty brand, Pat McGrath Labs, announced a partnership with Lindemann's label 300 Entertainment, as well as streaming giant Spotify, to revolutionize beauty retail.

She's right. Music, fashion, and beauty have overlapped for some time now, but never in this way.

McGrath newest launch, the Liquilust007 lipstick, will be available through a link on singer Maggie Lindemann's Spotify page.

Fans visiting singer-songwriter Maggie Lindemann's Spotify page can now buy the exclusive products used to create her look from Pat McGrath Labs. We imagine for beauty lovers to willingly choose Spotify over Sephora, they'd need some incentive-say, limited-edition products you can only find on the streaming service.

The products will be sold through Merchbar - who have been offering Spotify's 140 million subscribers the chance to buy merchandise like T-shirts and vinyls since 2016.


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